Pesäpallo, a Finnish version of baseball, played on the Kitro Stadium is an unforgettable experience. This national game is the favorite pastime of hundreds of Alajärvi inhabitants. Alajärvi has excellent facitilies for, among others, athletics, tennis, orienteering, wrestling, volleyball, football, ice hockey and cross-country skiing.

Flowers in bloom and ostriches are among the attractions of the nearby farming institute. Gemstone Café presents wonders of the world, from petrified wood to gemstones.

In the summer the heart of Alajärvi is a lively place. Rokulipäivät is a great series of events and commercial activities. Local companies, vendors and artisans sell their products on the market throughout the year. Services are well organized, and people from the surrounding region do a lot of their shopping at Alajärvi.